LifeCycle™ Analysis

Creating Life-Time Value
LifeCycle Analysis is a comprehensive set of reports designed to track the life-time performance of donors and members, based on categories relevant to your unique fundraising programs. LifeCycle Analysis will allow you to determine which lists, offers, packages and appeals are generating your most valuable long-term supporters. By understanding long-term performance, you will be able to focus your efforts on strategies which best contribute to your organization’s growth.

You can tailor LifeCycle Analysis to segment your donors or members using criteria you define – list source, time of year acquired, offer, media, geography – any information you may find relevant. The result will help you create an optimal donor or member acquisition strategy so you may concentrate your investment on attracting supporters with the highest life-time value.

More Than a Report
We combine Amergent’s analytic solutions with the expertise of our fundraising strategists to deliver more than the basic long-term donor value report. We go beyond the “what is happening” to determine “why it is happening." Then we’ll offer practical, real-world solutions so you can capitalize on our findings. You’ll be well on the way to realizing your organization’s full fundraising potential.

Transform Data into Useful Information
LifeCycle Analysis uses giving behavior and other relevant donor and member demographic information to help you build a profile of the driving forces behind long-term value unique to your organization.

Our data analysts and fundraising strategists will work with you to develop a list of key elements which should be relevant to your organization's development efforts. Typically, this may include list source, offer type, gift ask, geography and any number of affiliations the prospect might have with your organization. We’ll then take that raw data and compile it into a number of easy to understand reports.

Turn Information into Knowledge
LifeCycle Analysis is, above all, a means to acquire knowledge. It will tell you important things about your most important fundraising asset – your donors and members. Because LifeCycle Analysis covers a broad range of analytic data, it will provide you with additional knowledge that can be used to strategically plan for your organization’s future. The most important result, though, is that the knowledge you gain from our work will help you invest your fundraising resources more effectively – with a focus on the best lists and best practices for cultivating truly lasting donor value.

Amergent’s team of strategists will offer key insights and recommendations to help you develop strategic and tactical plans for future growth. Our goal will be to provide you with meaningful input on where you should be focused – and how you should proceed.

Understanding Your Friends
LifeCycle Analysis is a valuable tool for helping Amergent clients understand – and leverage – their best sources for quality long-term donors. It also helps refine offer strategies and treatments that will attract Friends for Life.

"Acquisition value" is not a short–term proposition. Donor or member acquisition success should not be measured in the narrow context of the initial prospecting effort. Rather, your true acquisition success is determined by the value of your new donors after their relationship with you has matured. It's not necessarily who you acquire at the outset that best determines your success – it is what you have to show for it after years of subsequent giving that really matters.