Integration success. Is it in your future plans?
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Integration Success One Amergent client achieved the ultimate integrated fundraising success in December. They had two 24-hour matching gift challenges that were supported by PR, local radio, their website and emails to their house file. The matching challenge has been done in years past, but was not supported online. Previously, they did not have the infrastructure in place to maximize the campaign. But, this year was different. With a fully staffed call center, a prominent call to action on the website, emails to the house list, and a social networking push, this charity raised nearly 4 times the dollars. Online, the average gift was $109, the email click through rates were high and nearly 80% of those who clicked made a donation. The campaign was the same. The ask was the same. The community was the same. But the approach touched donors in multiple ways and allowed them to give using whatever channel they preferred. Last year they raised $100,000. This year they raised $400,000. If you have questions about how Amergent can help you design a successful integrated campaign, call us at 978-278-1989 or send us an email. Do your future plans include integrated campaigns? “Integration.” The word is everywhere, isn’t it? And we want to know if that’s true. Will you share your thoughts with us?
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