The devastation wrought by Katrina is almost incomprehensible. Billions of dollars in damage. Hundreds of thousands of people stranded. Thousands now homeless. People all feel helpless, and they all want to help. The most critical need? Money.

Therefore, we are also all wondering, how will that need affect our own fundraising programs?

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Strengthening Donor Relationships in Uncertain Times

If you have been in the Development business for a long time, you've experienced an economic downturn, a weak job market, low consumer confidence and U.S. military action at different points in your career. But you are experiencing all of these things at the same time right now.

It's a challenge to get and keep your donors' attention and support.

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