11/16/04

Amergent Wins DMA International ECHO Award

Peabody Agency Receives Top Honors for Creative Excellence
Peabody, MA – November 16, 2004 – a leading full service direct marketing firm located in Peabody , MA , has earned a 2004 Direct Marketing Association (DMA) International ECHO Award.

The Direct Marketing Association (DMA) International ECHO Award is the pinnacle of recognition and highest tribute in the direct and interactive marketing industry. The ECHO, also known as the “Oscar of direct marketing,” honored the most successful and innovative direct and interactive marketing campaigns of 2002 - 2003 based on response results, marketing strategy and creative components. Of the 1,000 agencies that entered the competition in 12 business categories, Amergent was one of only 30 worldwide that earned a Bronze ECHO.

The award winning campaign, Catholic Relief Services Mid-Level Campaign 2003, was judged as one of the finest in the industry in this prestigious competition. "It's always a great feeling to be recognized with awards and the respect that comes from your professional peers,” says Peter Gwinn, Vice-President of Creative Services at Amergent. “The real pleasure is knowing that the DMA ECHO award for this project is the result of ALL the talent at Amergent and our client's partnership."

The DMA International ECHO Awards have honored outstanding direct response advertising campaigns from around the world since 1930, making 2002 the 73rd year of the competition.

For more information, please contact Becky Campbell at 978-278-1907. information@amergent.com