Want to increase the impact of your fundraising emails?

Consider this interesting fact:

Americans spend 3 times as much time on social media as on email.

Improve your email performance by combining your email messaging with your social media presence. With a modest investment of time and effort, you can shorten your email content to create Facebook posts and Twitter tweets.

Here are a few quick and easy ways to boost your email fundraising power:

• Build excitement with posts and tweets a couple of hours before the email release and follow with updates a few hours after the launch. Link one of your posts or tweets to an online version of your latest email.
• Provide sample “share” copy with colleagues, volunteers and friends, so they can help spread the word via their own social network sites.
• Use compelling graphics for goal-oriented campaigns such as a thermometer on your Facebook page to display the latest results.
• Include a “last minute reminder” tweet and post for appeals with a deadline.

Social media expands your reach because it meets your supporters where they “live.” With consistent messaging across channels, it can help increase open rates and boost overall conversion.

As we enter into the busiest giving season of the year, ask us how we can help you earn your donors’ loyalty and keep them engaged all year long through integrated fundraising campaigns.