Long standing donors: Analytics at work

Amergent i-fund News

Long-Standing Donors: Keys to Growth
by Will Swan
How do you define an engaged and loyal long-standing donor?
Is it someone that consistently gives you a $100 gift in December and has done this for four years, but doesn’t give at any other time of the year?
Or, is it a $100 donor that consistently gives you four $25 gifts every year, and has for the last five years?

Download Analytics White paperDeveloping donors into those that will stay with you and support you for years is the goal. Not only do long-standing donors renew at higher rates, and also give you more gifts each year, but they are also more likely to step up to higher levels of support, like capital campaigns and planned giving.
Analytics can help you build your population of long-standing donors each year. Donor-driven segmentation can drive messages to donors that encourage them to become more engaged with your organization.

The answer to the above question is that both of these are loyal donors engaged with your organization, but they have different ways of showing their commitment to you.  How much an organization will capitalize on that donor loyalty lies in the personalization strategies that are used to recognize high donor loyalty and perceived donor value.
In the recently released Amergent white paper “Using Analytics to Grow Your Fundraising Program,” you’ll learn some strategies for finding theses valuable long-standing donors. 

Download Amergent’s white paper: Using Analytics to Grow Your Fundraising Program.
Amergent’s unique approach to analytics – Vital Signs™

Amergent’s dedication to strategic fundraising services for our clients led us develop a suite of analysis tools that assured that we would be able to observe data and develop fundraising strategies for each of our clients’ unique programs.

Amergent uses our Vital Signs Analysis from the very start of a relationship with an organization. This allows our first recommendations to be based soundly in the analysis of a new client’s donor data, allowing for a solid footing for financial forecasting and strategic planning early in the relationship, and ongoing.

Vital Signs is unique because it is designed specifically to stabilize and grow our clients’ programs. It is fully actionable in every way – designed by fundraisers for fundraisers. It is designed to provide you multiple strategic solutions (options) to achieve your goals.

For information on how Amergent Analytics can help your program, please contact Will Swan at (978) 278-1939, or by email at wswan@amergent.com.
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