Donor Stewardship Increases Retention – free whitepaper

by Rick Christ

Donor retention in every channel has become paramount. Keeping a current donor active for another year is less expensive than acquiring a new donor. And, it’s more rewarding.

Growing your list – or just replacing those donors that have fallen on tough times – is becoming a big challenge. And at some organizations, acquisition programs are being paired back. While we feel that cutting acquisition is a mistake, we also understand that you often can’t control that budget decision.

So, how do you get more of your current donors to re-invest in your mission each year?

One secret to gaining and keeping multi-channel donors → good donor stewardship in every channel.

Amergent analyzed millions of gifts to nonprofit organizations and discovered consistently improved results from effective multi-channel stewardship.

In the recently published white paper, Donor Stewardship: Making Virtual Friends for Life, we’ve documented some our findings. They include: 

• Donors who make a 2nd gift in their first year are twice as likely to renew.
• Direct mail donors who have trusted you with an email address have an average donor value that can be 150% higher than similar donors who have not.
• Online donors deserve your time and attention… and your direct mail.

Download this free resource and learn ways to increase your donor retention rates.