Fundraising Agency Offers New Technology to Support Integrated Fundraising

• Simplified email campaign management
• Integration with Amergent’s Portfolio™ database management system, allowing for aggregated reporting and analysis of cross-channel performance
• Advanced segmentation and micro-targeting capabilities
• Streamlined, user-friendly donation form and acknowledgment process creation
• Detailed, real-time campaign reports
• Industry-leading reliability and deliverability
• Seamless integration with current web assets
• Advocacy campaign development and implementation
• Social media integration with embedded petition, sharing and event-based tools
• Personal fundraising pages
• Comprehensive event management functionality
• And best of all, Amergent bundles this technology with our top-notch strategy, creative, account management and production services – providing a comprehensive solution!

The new tools are the result of Amergent’s agreement to license technology from Blue State Digital. BSD is a leading supplier of technology to support digital marketing and online engagement.

“Amergent has always provided excellent analytic and technology solutions that help take our clients’ fundraising, membership and communication programs to new levels of success,” says Jim Trebbe, Amergent’s Chairman & C.E.O.

“We spent a considerable amount of time looking for the right solution to integrate with our Portfolio system. This new partnership with BSD gives us the ability to support the multi-channel campaigns of our Portfolio and agency clients. The mergers of several technology companies over the last few years have resulted in fewer choices for nonprofits. We are pleased to provide a comprehensive technology solution for organizations looking for an alternative.”

Says Blue State Digital’s Chief Technology Officer & Founding Partner, Jascha Franklin-Hodge, “We see this partnership as an opportunity to deliver even greater success for Amergent’s clients and feel strongly that as a Blue State Digital technology partner, they will have a great customer experience, for themselves and their clients. We build our technology to drive online actions that lead to real-world results, and are excited to provide an online platform for Amergent’s multi-channel fundraising strategies.”

Amergent is now able to provide their clients with an innovative e-marketing, social networking and online advocacy platform. This new technology will allow both our agency clients and our Portfolio database clients to plan, implement and effectively analyze integrated multi-channel campaigns. The BSD technology integrates directly with Amergent’s Portfolio fundraising software, providing a state-of-the-art, comprehensive multi-channel CRM solution for mid-size and enterprise level nonprofit organizations.

For more information contact Mark Connors at 978-278-1920 or Rick Christ at 540-335-5677.